The Eni symbol emerged in 1953 after a competition to design a corporate logo for the company. The name of the designer only became public thirty years later. In fact, Luigi Broggini (sculptor, designer and painter), never admitted that the design was his and only after his death was it possible to ascertain the truth, that came from his son in an interview with the journalist Dante Ferrari. Although Broggini loved design, it was an area in which he always used pseudonyms, or presented work under the name of his associates, anything to ensure that his own name did not appear. Also for the Eni competition he preferred to present the drawings of the "Six-legged dog" through the Milan-based designer Giuseppe Guzzi, who had merely assisted in its creation.
Glossary
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Last updated on 29/09/09